Jessika Power arrived on Season 6 as the bride who refused to go home when she was supposed to. Matched with Mick Gould, she developed feelings for fellow contestant Dan Webb, pursued him openly at a commitment ceremony, and became the most talked-about person on Australian television for several months. She had no idea how useful that was about to be.

Two years after the show, she launched her OnlyFans at $40 a month. Within hours of announcing it, she reported $2,000 in new subscribers. The Daily Telegraph estimated she was clearing at least $100,000 AUD monthly at peak. Total reported earnings: £1.7 million. She is the undisputed number one on this list and it is not close.

When critics came for her on Instagram, she responded with characteristic restraint: "I am going to cry all the way to the bank."

Hayley Vernon's Season 7 story ended memorably: her on-screen husband David was removed from the experiment after using her toothbrush to clean a toilet — a response, specifically, to discovering she had kissed fellow contestant Michael Goonan. This is reality television. After the show, Hayley became an escort charging £600 an hour, launched an OnlyFans, and built total reported earnings of over £1.1 million.

Then, in 2024, she stopped. She sold her designer lingerie collection, posted a video of herself being baptised in a lake, and quoted Jeremiah 29:11. On the MAFS Funny podcast, she explained the psychological cost: "You start acting so much and becoming this character that isn't you, that you actually forget to be you."

She had made over a million pounds by the time she decided she was done. The lingerie sold separately.

Ines Basic was Season 6's designated villain — cold, withering, and famously dismissive of her assigned husband Sam Ball in ways that made for exceptional television. She was matched with Sam. She did not want Sam. She made this clear, at dinner parties, in confessionals, and in ways the editors could barely keep up with.

She joined OnlyFans in mid-2021 and made $80,000 AUD in her first month alone. Estimated total for her first year: $1 million. She runs the business with the same directness she brought to the experiment — maintaining a professional copyright removal service that scans the web daily for stolen content. "Leaks are unfortunately to be expected," she told WHO. "My best advice to anyone on OnlyFans is to make sure they have that level of protection."

Ines Basic. Giving out practical industry advice. Season 6 really did produce everything.

Bronte Schofield was matched with Harrison Boon on Season 10. Harrison Boon was not a good match. He was controlling, dismissive, and provided MAFS viewers with a season's worth of material. Bronte stayed longer than she probably should have, left eventually, and then launched an OnlyFans.

She made $100,000 AUD in her first three days. Monthly earnings have since been reported at $250,000 AUD. She is currently one of Australia's highest-paid creators on the platform by any metric.

The detail that cannot go unremarked: her parents encouraged her to join. Her mother's reasoning was efficient. "You're not gonna have this body and look like this forever. If I was your age and needed to make money in a year, I'd do it." This is parenting.

Season 9 of MAFS Australia produced one of the show's most discussed moments when Olivia Frazer, at a dinner party, revealed to the entire cast that fellow bride Domenica Calarco had an OnlyFans account — and then showed them explicit content from it. This was presented as a moral failing on Domenica's part. The country had opinions.

Several months later, Olivia launched her own OnlyFans. She charged $9.99 a month. In her first four months, she made $500,000 AUD.

There is nothing else to add. The facts are sufficient.

Here is what makes Domenica's entry different from everyone else's on this list: she did not start her OnlyFans because of MAFS. She had the account before filming began. She had been running it quietly — beauty content, workouts, the kind of material she later described as "always PG" — when Olivia Frazer found it and detonated it at a dinner party in front of the entire cast and a national television audience.

What Olivia intended as exposure became, in practice, the best advertising Domenica's OnlyFans had ever received. Her subscriber numbers spiked. She relaunched the account. She later revealed on I'm A Celebrity… Get Me Out of Here that she had earned enough from the platform to cover a house deposit.

Domenica is the only person on this list who was using OnlyFans before MAFS made her famous. She is also the only person whose fame on the show came directly from having one. The symmetry is exact. Olivia did her a favour and has never received credit for it.

Ryan Gallagher is the only man on this list with verified earnings figures. He appeared on Season 5, was remembered for his easy-going personality and general amiability, and joined OnlyFans in 2023 — five years after his season aired. He told a radio program he was making "between one dollar and $50,000 a month" and was sitting in the top 3% of creators globally.

The range is wide. The top 3% figure is specific. Take from that what you will.

His content involves workouts and lifestyle. He is the proof that the MAFS to OnlyFans pipeline is not exclusively female — even if the earnings gap at the top of this list suggests the economics operate somewhat differently depending on the side of the equation you are on.

Mitch Eynaud appeared on Season 9, matched with Ella Uncommon. He was charming, occasionally frustrating, and memorably referenced a folder of photos on his phone during filming — a detail the editors appreciated as much as the audience did. The folder became a plotline. The plotline became his brand.

After the show, he launched an OnlyFans and called it "my personal vault." This is a direct callback. The brand continuity is entirely deliberate. Subscriptions: $14.99 a month. Earnings not publicly reported, but the name alone earns him a place on this list.

Caitlin McConville worked as a dancer in a Brisbane strip club before appearing on MAFS. Like Domenica, her OnlyFans account predated the show — she re-activated it after filming wrapped rather than starting from scratch. She charged $29.99 a month and reported $16,793 AUD in her early post-show months.

The numbers are the smallest on this list. The context matters: she is also the only contestant in MAFS history for whom the show bent its own rules — producers permitted her to leave the experiment without her partner's agreement, a first in thirteen seasons. The show rewrote its own format for her. OnlyFans did not need to rewrite anything.

Jaimie Gardner appeared on Season 8 and joined OnlyFans in June 2022, explicitly and publicly crediting Domenica Calarco as her inspiration. "Honestly, Domenica has changed the way OnlyFans is viewed," she told the Daily Mail. "I'm all about body positivity, so why not?" She admitted to being nervous but committed to the decision on Instagram.

Her account has since become difficult to locate, which suggests either a pivot or a quiet exit. She is on this list because she represents something important: the Season 9 dinner party scandal — Olivia exposing Domenica on national television — created a permission structure for MAFS alumni that had not existed before. Jaimie joined because Domenica normalised it. Olivia then joined because Domenica normalised it. One dinner party formalized an entire industry. Domenica didn't plan any of it. She just had the account first.