Summer House might be the most interesting Instagram case study on Bravo.

Because this is a cast that basically grew up alongside Instagram.

When Summer House premiered, Kyle Cooke was running around the Hamptons yelling about fun. Lindsay Hubbard was activating. Carl Radke was Carl 1.0. Or 2.0. I've genuinely lost count of the software updates.

And Summer House has certainly given people plenty of reasons to go searching.

The relationships alone could keep a search engine in business. On this show, they're less "love stories" and more "recurring traffic events."

Kyle and Amanda survived cheating revelations, screaming matches, a wedding and years of the internet asking whether they're actually okay. (Hold that thought.)

Lindsay and Carl went from friends to couple to engaged, right up until Carl called it off with cameras rolling. Few things send people to Instagram faster than a man ending an engagement in front of a production crew.

Paige DeSorbo and Craig Conover turned their relationship into a crossover event spanning two Bravo franchises. When it ended, viewers immediately went full detective — checking who unfollowed whom, zooming in on captions and analyzing photo dumps like they were forensic evidence.

West went from the funny new guy everybody loved to getting absolutely roasted by the entire fandom after things fell apart with Ciara. Bravo fans giveth. Bravo fans taketh away. Usually in the comments.

And of course, Scamanda.

The West and Amanda scandal became one of the biggest scandals ever connected to the Summer House universe. It exploded far beyond the usual Bravo bubble and put Amanda Batula's name in front of people who have never watched a single episode — and probably still couldn't tell you which house is in the Hamptons.

Remember the internet asking whether Kyle and Amanda were okay? The internet now has follow-up questions.

Every one of those storylines gave viewers another reason to search a name, open an Instagram account and hit Follow.

Sometimes out of love. Sometimes out of rage. Instagram does not care which.

Now several of these people have audiences of more than a million followers.

And those followers aren't just there to find out who cried in the Hamptons last weekend.

They're worth money.

Potentially a lot of money.

So I looked at two things: followers and engagement. Because 1.9 million followers sounds impressive. But a smaller audience that actually likes, comments, clicks and buys things can be worth considerably more than it looks.

That's where the Summer House rankings get interesting.

Follower, engagement and earnings figures are approximate snapshots from analytics platforms as of October 2026. Different platforms calculate engagement differently, and numbers change daily.

PAIGE DESORBO — She Left the House. She Didn't Leave the Top of the List.

Let's get the obvious one out of the way.

Paige has approximately 1.91 million Instagram followers. Nobody else in this comparison is particularly close.

Her estimated engagement rate is around 3.98%, and HypeAuditor recorded roughly 1.40% audience growth over its most recent 30-day measurement period.

At nearly two million followers, even 1% growth means adding a small town's worth of actual human beings. Every month.

But Paige is also the perfect example of what Summer House can become if you know what you're doing.

She didn't just collect followers. She built an ecosystem around them. Podcasting. Touring. Fashion. Brand partnerships. And now her own fashion brand, Daphne.

Instagram isn't Paige's business.

It's the giant billboard parked in front of all her businesses.

And according to HypeAuditor, that billboard alone may have earned her approximately $9,700 to $13,289 in September 2026.

That's Instagram. Just Instagram.

Suddenly, lying in bed commenting on everyone else's relationships looks like a pretty solid career strategy.

CIARA MILLER — The One Brands Should Be Watching. (They Already Are.)

Ciara has approximately 1.18 million followers. That's already firmly in mega-influencer territory.

But her follower count isn't the most interesting number. Her engagement is.

And Ciara is a perfect example of why nobody should pretend these percentages are exact science.

One analytics platform puts her around 4.9%.

Another puts her above 8%.

That's a big gap. But both numbers say the same thing: Ciara's audience pays attention.

And that matters. Brands don't pay an influencer because 1.2 million people once clicked Follow during a Bravo binge three years ago and then forgot she existed.

They pay because those people might notice the dress she's wearing, the product she's using or the drink she's holding.

Ciara is already doing exactly that. In 2026 she became the face of a Nexxus campaign, and she's also promoted Celsius.

So those followers aren't theoretical value.

Brands are already buying access to them.

AMANDA BATULA — The Sleeper of the Entire List.

Amanda surprised me.

She has approximately 1.04 million followers, with engagement estimated around 5% or better, depending on the platform.

So she doesn't just have a big audience. She has a big audience that actually talks back.

And she's been very deliberate about how she uses it. Amanda has said she makes money through brand deals but tries to work with products she actually uses — rather than promoting anything that shows up with a check stapled to it.

She also has her swimwear collaboration with South Moon Under.

Now here's where the money gets interesting.

Important distinction, before anybody's lawyer gets involved: this does not mean Amanda makes $50,000 every time she posts a picture of her coffee.

These are estimated sponsorship prices listed by a marketplace. But they give you a sense of what access to one million highly engaged Bravo viewers can potentially be worth.

Suddenly those Instagram numbers don't look quite so frivolous.

LINDSAY HUBBARD — She Already Told Us Instagram Pays. And She Wasn't Sorry.

With approximately 1.02 million followers and engagement around 4.97%, Lindsay has one of the strongest combinations on this list.

And with Lindsay, we don't have to rely entirely on industry estimates.

She told us.

In 2024, Lindsay revealed she had already made more than $100,000 from social media brand partnerships that year. One of her biggest deals was her sponsored pregnancy announcement with Clearblue.

She defended monetizing it.

And honestly? If you look at it as a business, it makes complete sense. If a million people are going to watch your life anyway, why on earth would you give advertisers access to them for free?

The partnerships kept coming.

In 2026, she reunited with Carl for an Uber Eats campaign.

Yes. Even a broken engagement can eventually become sponsored content.

That's almost inspirational.

She also partnered with Smoothie King on a 2026 campaign built around possibly the most monetizable sentence ever spoken on Summer House:

Years later, the sandwich is still working.

The sandwich has had a better career than most Bravo spinoffs.

LEXI WOOD — Proof That Followers Aren't Everything.

Lexi has approximately 1.22 million followers, making her one of the biggest accounts in the Summer House universe.

On follower count alone, she beats Ciara, Amanda and Lindsay.

But her estimated engagement is closer to 1.56%.

And that's exactly why this comparison matters. Rank everyone by followers only, and Lexi looks more influential than several women below her. Factor in how those audiences actually behave, and the picture changes.

That's not saying her account isn't valuable. One million followers is one million followers.

But brands increasingly look past that number. They want to know who those followers are, whether they're real, whether they're active, and whether they actually do anything when the creator recommends something.

A million silent followers and a million obsessed followers are not the same product.

One is a crowd. The other is a customer base.

KYLE COOKE — Smaller Audience. Figured Out the Game Years Ago.

Kyle has around 635,000 followers. That's well behind Paige, Ciara, Amanda and Lindsay.

But Kyle may understand the commercial value of reality TV better than almost anyone on this cast.

Because Kyle didn't just use Summer House to become an influencer. He used it to build companies.

Loverboy is the obvious example. By 2026, he was juggling Loverboy, Flowerboy, television, DJ gigs and outside brand partnerships with names like Dove Men+Care and Strava.

And here's the important distinction.

When Kyle posts about Loverboy, he isn't necessarily getting paid by another company to advertise a product.

He's advertising his own product.

That's much harder to put a price on. A $10,000 sponsored post pays once. A customer acquired for your own company might buy again. And again. And again, every time they're in the Hamptons and someone yells "fun."

Kyle may not win this Instagram ranking.

But he understood the assignment before most of the cast knew there was an assignment.

CARL RADKE — When the Storyline Itself Becomes the Ad.

Carl has approximately 700,000 followers. His engagement looks lower than the million-follower women, around 2%, but that's still a huge direct audience.

And Carl's social presence now connects to something much bigger than Summer House. His sobriety journey became part of his public identity, and eventually part of his business life with Soft Bar.

Then came one of the strangest examples of reality TV economics we've ever seen.

Carl and Lindsay reunited in 2026 for an Uber Eats ad.

Think about that for a second.

Bravo viewers watched the relationship. They watched the engagement. They watched it implode. They watched the aftermath, the reunion, the think pieces and the TikToks.

And then a company paid to put the exes back together in an ad that referenced the breakup.

WEST WILSON — How Fast Bravo Can Build an Audience.

West is especially interesting because he didn't need ten seasons to build his following.

He's now around 409,000 followers.

In April 2025, he was around 241,000.

That's roughly 70% growth in about a year and a half. Some people need a decade on Bravo to do that. West needed a showmance and a few confessionals.

Of course, growth doesn't always mean love. Some of those new followers are fans. Some are there purely to supervise the comment section. After Scamanda, it's anyone's guess which group is bigger.

And West himself doesn't exactly look eager to be found right now.

His handle? @westling.conrad. Not "West Wilson." Westling Conrad. Which sounds less like a Bravo star and more like a man checking into a hotel under a fake name.

His profile picture? Not his face. A cartoon kid with a black eye.

Nothing says "I'm doing great, thanks for asking" quite like replacing your own face with a bruised cartoon and hoping nobody recognizes the username.

West, we see you. Or rather, we don't. Which seems to be the point.

And this is where the money starts getting real long before anyone hits a million.

Industry benchmarks for Instagram creators in the 500,000 to one million range can run roughly $5,000 to $10,000 per sponsored post, with actual rates depending heavily on engagement, audience demographics, campaign requirements and usage rights.

So you don't need Paige's two million followers before Instagram becomes financially interesting.

Not even close.

JESSE SOLOMON — Quietly Passed Him.

Jesse has approximately 438,000 followers, with estimated engagement around 2.43%.

Which means the guy with less drama now has more followers than West. Turns out not getting roasted by the entire fandom is also a growth strategy.

Again, compare that with how long some of the original cast had to build their audiences.

West and Jesse walked into an established franchise with an established fandom, and immediately had a machine capable of introducing them to hundreds of thousands of potential followers.

That's one reason reality TV casting has changed so much.

Getting cast isn't just getting a TV job anymore.

It's potentially getting the audience you need to build an entirely separate career. The house share is basically a startup accelerator with more tequila.

THE SCOREBOARD — So Who Actually Wins Summer House Instagram?

By followers, the approximate ranking looks like this:

Paige wins the headcount. Easily.

But flip it to engagement, and the picture changes.

Engagement rates vary by analytics platform — Ciara alone ranges from about 4.9% to over 8% depending on who's counting — so treat the top three as a photo finish. Kyle Cooke and West Wilson are left unranked because comparable engagement data wasn't available for them.

Lexi goes from second place on followers to the quietest audience of the million-club. Ciara, Amanda and Lindsay go from the middle of the pack to the women brands probably care about most.

The biggest room isn't always the one that's listening.

ONE IMPORTANT NOTE — Estimates Are Not Paychecks.

None of the money figures in this article are anyone's confirmed income — except where the cast member said it themselves, like Lindsay.

HypeAuditor's earnings figures are estimates. OpenSponsorship's prices are marketplace listings. Industry benchmarks are ranges, not invoices. Real influencer rates are privately negotiated and depend on the brand, the format, exclusivity, usage rights and a dozen other things nobody posts on Instagram.

Engagement rates also vary by platform and methodology.

This is a snapshot of where the Summer House cast stands right now — and a look at what a Bravo audience can be worth when someone knows what to do with it.