Big Brother 28: Were the Icons Given an Advantage, or Did They Simply Outplay Everyone?
The producers are defending the Icons twist, Taylor Brown says the playing field wasn't level, and apparently we're supposed to believe three returning players were unstoppable against fourteen newcomers. Someone might want to check the math.
The confetti has fallen. Rick Devens has his $750,000, plus another $50,000 as America's Favorite Player. The houseguests have gone home, and the cameras have finally stopped recording people whispering in bathrooms.
But the arguing?
Oh, that's just getting started.
Nearly two weeks after the Big Brother 28 finale, the controversy over the three returning Icons refuses to disappear. Were Rick Devens, Dee Valladares and Angela Murray given unfair advantages? Did production stack the deck? Was the whole season tilted in favor of the reality TV veterans?
Executive producers Allison Grodner and Rich Meehan have now weighed in, defending the controversial twist in an October 13 interview with Entertainment Weekly.
And while some fans are convinced the Icons were handed an easier path, I have a slightly different question.
If three experienced players were such an enormous threat, why couldn't fourteen newcomers figure out how to get rid of them?
Because last time I checked, Big Brother wasn't a charity.
And nobody promised the new kids a participation trophy.
YES, THE ICONS HAD ADVANTAGES — So What?
Let's get the obvious out of the way.
The three Icons received opportunities the newcomers didn't.
Only Rick, Dee and Angela could compete in the first Head of Household competition, which Dee won.
Later, the Time Capsule twist let viewers vote houseguests in to compete for special powers or face punishments. And guess who the first three selected contestants were?
Angela. Rick. Dee.
Shocking.
Three people with established television fanbases were recognized by television viewers. Someone alert the authorities.
Rick eventually earned the Diamond Power of Veto, while Dee received the BB Bribe. Both powers influenced the game. Those were real advantages.
But here's where I part company with the idea that the season was simply handed to them.
Having an advantage and knowing how to use it are two very different things.
Big Brother history is full of houseguests who received powers, immunity and second chances, only to make spectacularly terrible decisions anyway.
Give a bad player a Diamond Power of Veto and they'll probably use it to save the person planning their eviction.
Give a good player an advantage and they'll turn it into leverage.
The twist doesn't supply the brain. And it certainly doesn't supply the social game.
THE MATH — Three Icons. Fourteen Newcomers. Do We Need a Calculator?
Here's the part that keeps bothering me.
There were three Icons.
Three.
Not twelve. Not ten. Not even five. Three returning players in a house filled with fourteen newcomers.
The newcomers had the numbers. They had every opportunity to form alliances, compare notes, identify threats, win competitions and organize against people who arrived with very obvious reputations.
Nobody needed a detective to uncover Rick Devens' background. He'd already played Survivor. Dee had already won Survivor. And Angela had already spent a season making herself one of the most memorable personalities in modern Big Brother.
Their identities weren't exactly classified government information.
And yet, instead of treating the Icons as targets, some newcomers decided to work with them. Admire them. Trust them. Protect them.
Which is perfectly acceptable gameplay.
But if you choose to work with a dangerous player, you don't get to act surprised when that player turns out to be dangerous.
That's rather like inviting a shark into your swimming pool because you've always loved Shark Week, only to complain about the teeth.
THE REAL ADVANTAGE — It Wasn't a Power. It Was Getting People to Trust Them.
Forget the first HOH for a moment. Forget the Time Capsule. Forget the Diamond Power of Veto.
The most impressive thing the Icons accomplished was convincing other players that keeping them around was a good idea.
Think about that.
Their reputations should have made them obvious targets. Dee was already a Survivor winner. Rick was known for his strategic instincts and his ability to survive under pressure. Angela was practically a walking warning label.
And still, they built relationships. They found allies. They made themselves useful. They survived situations in which a less capable player would have been sent packing.
That's not a special advantage handed out by production.
That's social gameplay. The kind Big Brother is supposed to reward.
You can give someone a powerful twist.
You cannot force fourteen other people to trust them.
And if the newcomers were willing to keep experienced competitors in the house, that's a decision they made themselves.
THE FIRST HOH — Not Exactly a Free Vacation.
The producers have argued that the Icons' advantages came with disadvantages.
Rich Meehan pointed out that winning the first HOH can be risky, because it forces a player to make enemies immediately.
And he's right.
The first HOH gets power, but also responsibility. You have to nominate people before relationships have fully formed. You have to expose your priorities. And you immediately give the rest of the house a reason to start discussing your eviction.
Dee won that opening competition. But nobody guaranteed her safety for the entire summer. She still had to navigate the house afterward, manage relationships and survive the weeks when she wasn't in power.
If she'd played terribly, that first HOH wouldn't have carried her anywhere. It might even have made her an earlier target.
An advantage is only useful until the next person wins power.
After that, you'd better have a plan.
Preferably one more sophisticated than hoping everybody likes your outfit.
THE TIME CAPSULE — It Didn't Hand Out Automatic Victories Either.
The Time Capsule controversy is another example of an advantage being treated like a guaranteed win.
Yes, the three Icons were selected first by viewers. Yes, their existing popularity likely helped.
But being selected didn't automatically mean receiving something useful. Angela got a punishment. Rick earned the Diamond Power of Veto. Dee earned the BB Bribe.
Newcomers had their turn too. Drew Campbell received a power, while Melody Morris and Mallory Aurichio faced punishments.
The twist offered opportunities, not identical outcomes.
And Rick's use of the Diamond Power of Veto was a strategic decision. He pulled Dee off the block and named Kamu Kirk as her replacement. Kamu was evicted.
Was the power significant? Absolutely.
Did it make decisions for him? No.
He still had to choose when to use it, whom to protect and how to deal with the consequences.
That's the difference between receiving an advantage and turning it into successful gameplay. One comes from a twist. The other comes from the player.
TAYLOR BROWN — She Has a Point. Just Not the Whole Point.
Taylor Brown, who finished runner-up to Rick, has questioned whether the season offered a level playing field.
And she has a legitimate argument.
The first HoH alone just proved [the Icons had] elitism, power and privilege.
— Taylor Brown, via Entertainment NowThe Icons arrived with name recognition, existing fanbases and previous reality TV experience. The newcomers didn't have any of that.
Taylor also pointed out that much of the house gravitated toward the Icons rather than lining up to eliminate them.
Fair enough.
But here's the problem with using that as evidence the Icons had an unfairly easy ride.
Choosing to admire another contestant is still a choice.
Nobody forced the newcomers to protect Rick. Nobody required them to trust Dee. Nobody made them keep Angela around simply because she'd been on television before.
Those reputations could just as easily have worked against them. A returning winner is a threat. An experienced strategist is a threat. A familiar personality with an established audience is a threat.
The newcomers knew that.
Or at least, they should have.
And if they decided those threats were worth keeping, that's part of the game.
Taylor was entitled to make her case to the jury. The jury was also entitled to decide that Rick had played the stronger game.
Which brings us to the rather inconvenient final result.
THE JURY — Rick Won 6–1. Nobody Was Under Hypnosis.
Rick Devens didn't win Big Brother 28 because the producers handed him a trophy.
He reached the final three. He won the final Head of Household. He chose to evict Drew Campbell and take Taylor Brown to the end.
And he convinced six of the seven jurors to vote for him.
Six.
Out of seven.
That's not exactly a nail-biting recount.
Now, does a 6–1 victory prove every twist was fair? Of course not.
But it does show that the people who actually lived in that house overwhelmingly preferred Rick's game.
These weren't viewers voting for a familiar face. These were competitors who had spent weeks watching the decisions, alliances, betrayals and strategic moves unfold.
They knew exactly what Rick had done.
And they voted for him anyway.
The man didn't just survive the house. He convinced the people he'd been competing against to reward him.
That's rather an important part of Big Brother. Some might even call it the entire point.
THE RÉSUMÉ PROBLEM — Being an Icon Can Get You Evicted Too.
There's another side to entering a reality competition with a reputation.
Everyone already knows you're dangerous.
Rick didn't have the luxury of pretending he'd never played a strategic game before. Dee couldn't exactly hide the fact that she'd won Survivor.
And Angela?
Well, Angela was never going to quietly blend into the wallpaper.
The newcomers had advance warning about the players they were facing. That should have made their jobs easier in some respects.
Imagine entering a game where three of your opponents arrive with their résumés practically stapled to their foreheads. You know who has experience. You know who has a reputation. You know who might be difficult to beat.
And your response is to invite them into your alliance.
So when one of them wins, suddenly the problem is the résumé?
Come on.
At some point, strategy has to enter the conversation.
THE PRODUCERS — Nobody Forced the Newcomers to Keep the Icons.
Allison Grodner and Rich Meehan have defended the format by arguing that the advantages and disadvantages of being an Icon balanced each other out.
I don't think anyone can prove that mathematically. There were genuine advantages, and there were genuine risks.
But the more interesting question is what the players did with the circumstances they were given.
Because Big Brother has never been a perfectly level playing field.
Some players are naturally better socially. Some are physically stronger. Some are brilliant strategists. And some walk into the house and immediately announce they can be trusted, which is usually an excellent reason not to trust them.
There are twists, secret powers, surprise nominations and competitions that favor different abilities.
That's the show. The challenge is adapting.
And the Icons adapted.
The newcomers had chances to change the direction of the game. Sometimes they took them. Sometimes they didn't.
Blaming the twist for every failure is a convenient way to avoid discussing the decisions the contestants made themselves.
And frankly, those decisions are often far more entertaining.
The Icons received certain advantages. Nobody needs to pretend otherwise.
But those advantages didn't guarantee survival, strong alliances, good decisions or jury votes. The three returning players still had to play. And they played extremely well.
Rick Devens didn't win because fourteen newcomers were helpless against an unstoppable production machine. He won because he knew how to survive, build relationships, use opportunities and make decisions when they mattered.
The other houseguests had their own chances to stop him. They didn't. That doesn't make Rick's victory less impressive. It makes his game more impressive.
Because the biggest mystery of Big Brother 28 isn't why the Icons were given advantages. It's why so many players knew exactly how dangerous they were and still couldn't figure out what to do about it.
Maybe next season, production should introduce a brand-new twist: give every houseguest a calculator.
Three Icons. Fourteen newcomers. Surely somebody can work out those odds. 🍷
Did the Icons really have an unfair advantage, or did they simply outplay the newcomers? And if you'd been in that house, would you have targeted Rick and Dee immediately, or tried to work with them? Drop it in the comments. 👇





